Competing on Price: A risky move

In the custom home building world, focusing on low prices can bring tricky clients. Those who only care about cost might ask for changes without paying more, and question your fair profit.

The problem of free changes

Agreeing to free changes can cause problems. It sets a bad example, making clients ask for more without paying, slowing down the project.

Value over price

Instead of trying to be the cheapest, aim to be the best value. Understand why clients choose to build and address their worries. Offer guarantees and show your expertise to stand out.

Show your worth

Charging higher prices depends on proving your value. Explain why your services are worth the extra cost.

Build trust for Success

In custom home building, trust and quality matter more than price. Create a good reputation for excellence and reliability to attract clients who appreciate your work.

“Remember, it’s not about being the cheapest, but about being the best.”